Read e-book online A Framework for Marketing Management, Global Edition PDF

By Philip Kotler,Kevin Keller

For graduate and undergraduate classes in advertising and marketing administration.

 

A Succinct advisor to twenty first Century advertising administration

Framework for advertising administration is a concise, streamlined model of Kotler and Keller’s 15th variation of Marketing Management, a complete examine business plan. The book’s effective insurance of present advertising administration practices makes for a brief but thorough textual content that gives the fitting complement for included simulations, tasks, and instances.

The Sixth Edition ways the subject of promoting from a present perspective, focusing its info and technique at the realities of twenty first century advertising. participants, teams, and firms alike can modernize their advertising recommendations to conform with twenty first century criteria through carrying out this succinct but complete text.

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A Framework for Marketing Management, Global Edition by Philip Kotler,Kevin Keller


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