American Advertising in Poland: A Study of Cultural by Jeffrey K. Johnson PDF

By Jeffrey K. Johnson

This quantity examines advertisements for McDonald’s, Levi’s, Frito-Lay, and Coca-Cola utilized in Poland from 1990 to 2007. Case experiences exhibit a fancy dating among the companies and varnish society and problem the belief that businesses strength items and concepts right into a new marketplace and therefore smash traditions and cultures. businesses in its place stumbled on that they have to adapt to satisfy Poland’s cultural wishes and pressures. opposed to a backdrop of globalization, the ebook contends, Poles rework and assimilate those outdoor items into their culture.

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American Advertising in Poland: A Study of Cultural Interactions Since 1990 by Jeffrey K. Johnson

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